Weekly Accelerate Call – December 11, 2025

00:04:29 - On-Ramp Projects

00:08:47 - POD Setup

00:10:26 - Current project focus

00:19:33 - Accountability posts

00:29:50 - Welcome to Weekly Accelerate Call

00:31:05 - Business Performance Check

00:32:35 - Quarterly Flight Plan

00:36:09 - Wins

00:36:30 - Christmas Gifts & Upcoming Sessions

00:38:19 - Marketing Mindset: ‘Get Out of Your Own Way’

00:40:55 - Importance of Conversions, Conversations & Retention

00:42:14 - Clarity, Structure & Practice Direction

00:44:48 - Christmas Retention Letter & Admin Follow-Ups

00:45:12 - Locating Facebook Ads Trainings

00:45:28 - The 6 Categories of Practice Growth

00:47:39 - How Facebook Ads Actually Work (Algorithms, Optimization, Fatigue)

00:52:57 - The Step-by-Step Meta Ads Progression

00:58:44 - Intermediate to Advanced Ads (Video Ads, Retargeting, Lead Ads vs Conversion Ads)

01:07:34 - Facebook vs Google Ads (Where to Start)

01:08:59 - Lead Ads + Static Image Examples

01:09:45 - VIP / Priority List Strategy

01:10:09 - How to Build & Use a VIP List (Practical Scripts)

01:22:40 - Employee Downtime: What They Should Do

01:23:43 - How to Create an Empowered, Self-Directed Team

01:31:30 - Downtime Tasks for Assistants / Support Staff