Weekly Accelerate Call – January 06, 2026

Timestamps

00:00:18 - New Year Season / Announcements

00:04:09 - Wins

00:09:53 - Onramp Framework Overview

00:12:29 - Current focus

00:13:28 - Monthly campaigns with different themes

00:18:19 - Audience segmentation & buckets

00:21:08 - 12-Month Marketing Plan

00:27:28 - Matthew's focus

00:31:53 - New call times

00:32:36 - Business performance checks

00:34:01 - Accelerate call purpose & expectations

00:35:34 - Wins

00:43:36 - 90-day planning framework

00:46:41 - Learn it, build it, do it, improve it, do better, systemise, stress test

00:47:55 - Monthly campaign structure

00:57:19 - Nurture approach

01:00:59 - Email automation & content strategy

01:07:20 - Gift card revenue

01:09:26 - Monthly marketing themes & planning

01:12:36 - Numbers, KPIs and making sense of data

01:14:45 - Using data to drive action

01:15:35 - CEO time & Weekly review

01:22:40 - Accountability and focus check

01:23:44 - Announcements and reminders

Resources