Weekly Accelerate Call – May 28, 2026

00:02:00 - Wins

00:06:36 - Training Progress and Schedule Updates

00:12:54 - Gratitude Campaign and Platform Training

00:19:02 - Optimizing SMS Campaign Drop Times and Calendar Blocking

00:20:43 - Centralizing Omnichannel Lead Triage via a Unified Front-Desk Inbox

00:21:48 - The "Support Tripod" Framework: Transitioning from Practitioner to Strategic CEO Mode

00:25:24 - Technical Guardrails: Scaling Send Volumes and Protecting Brand Reputation

00:26:21 - Cohort Benchmarks vs. Real-World Pipeline Valuation Analytics

00:32:35 - Welcome to Weekly Accelerate Call

00:34:49 - Wins

00:35:03 - New Hire Onboarding Win: Recruiting a Sharp University Student Assistant

00:36:34 - Group Wins Round-Up: Billings, Proactive Recruiting, and Staff Meetings

00:37:05 - Practice Anniversary Campaign Drives 55 Bookings

00:37:29 - Facebook Lead Generation: Optimizing Ads for Burned-Out Patients

00:38:33 - Session Pulse Check: Questions vs. Focus Mode for End-of-Quarter Push

00:40:03 - Troubleshooting Facebook Ad Tracking: Pixels, Click-Through Rates, and Meta Business Suite

00:43:44 - Setting Up Multiple Ad Creatives and A/B Testing in Facebook Ads

00:44:05 - Live Walkthrough: Siobhan's Custom Column Setup and Ad Set Structure

00:50:51 - Automating Facebook A/B Testing: Removing the Manual Process and Iterating on Top Performers

00:53:25 - Marketing Dashboard Structure Discussion

00:59:51 - Project Updates and Team Accountability

01:07:51 - Patient Review Strategy Discussion

01:13:56 - Marketing Consent and Ad Updates

01:21:04 - Business Relocation and Growth Strategy